Trusted by leaders in media, sport and business
Clear, practical support for executives facing the media
Media training for executives is about helping leaders communicate clearly and confidently when they are representing their business in front of journalists, cameras and wider public audiences.
Rather than taking a one-size-fits-all approach, Scott3Media shapes the training around the individual, the organisation and the situation they are stepping into.
Who media training is for
Built for leaders who need to represent their business well, and for the people preparing them to do it.
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Senior leaders
For CEOs, founders, directors and leadership teams who need to communicate clearly and confidently.
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Spokespeople
Executives or senior representatives preparing for interviews, statements and media-facing visibility.
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HR & communications teams
The people arranging support for leaders who need to communicate clearly and confidently.
What We Help You Prepare For
Focused preparation for interviews and media-facing moments where clarity, confidence and message control matter.
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Broadcast and news interviews
Preparation for live, recorded and journalist-led interviews.
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Difficult questions
Support in staying composed, answering clearly and handling follow-up pressure.
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Business announcements
Media-facing preparation around results, launches, funding news and major updates.
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Camera-facing spokesperson moments
Helping executives feel more assured, credible and natural when speaking on camera.
How executive training works
Every brief is shaped around the individual and the situation, but the process should feel clear from the outset.
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Start with the brief
We begin by understanding who the training is for, what they need to prepare for, and where the communication challenge sits.
- Context around the interview or media opportunity
- Key messages and likely lines of questioning
- Priorities for the individual and the business
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Put it into practice
Training is hands-on, using realistic interview scenarios rather than abstract advice.
- Live questioning and interview rehearsal
- Camera-based practice where needed
- Playback and practical feedback during the session
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Refine and build confidence
The session ends with clearer messaging, stronger delivery and a better sense of how to handle the real situation.
- Message refinement and sharper answers
- Confidence, body language and delivery notes
- Clear next steps or follow-on support where useful
Training formats
Scott3Media is built on decades of experience across major broadcasters, live events and high-pressure environments, which gives the training real authority rather than a generic coaching feel.
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On site
Delivered at your office or place of work, giving leaders the chance to train in a familiar environment with minimal disruption.
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In studio
A more broadcast-focused setup for situations where camera presence, interview rehearsal or playback is an important part of the session.
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Online
A flexible option for remote sessions, lighter-touch support, or preparation when in-person delivery is not needed.
What clients say
From football and rugby to business leaders and major live coverage, Angus has helped high-profile talent and public-facing figures feel more prepared, more natural and more confident on screen.
Rose Ayling-Ellis
CEO, Channel 8
Angus immediately understood the pressure of the situation and gave practical, clear guidance that made a real difference to how I approached it.
James Hunt
CEO, Channel 8
The training was focused, credible and easy to apply straight away. It helped bring much more confidence and clarity to the way we communicated.