Media training

Brand, Reputation & Press Handling for Executives

Practical support for executives and spokespeople who need to handle scrutiny, protect reputation and communicate with clarity when visibility is high.

Trusted by leaders in media, sport and business

  • BBC
  • ITV
  • beIN SPORTS
  • Apple
  • BBC
  • ITV
  • beIN SPORTS
  • Apple

Support when visibility, trust and message control matter

Brand, reputation and press handling support is aimed at executives and spokespeople who need to communicate carefully when attention is high and the message matters. That may involve handling press attention, responding under scrutiny, or preparing for situations where reputation and clarity are closely linked.

The focus is on helping leaders stay composed, communicate clearly and protect confidence in the business. Rather than treating these moments as purely reactive, the training helps people prepare well, respond thoughtfully and handle visibility with more control.

Who it's for

For the people carrying visible responsibility, and the teams helping them handle it well.

Discuss reputation & press handling
  • Senior leaders

    CEOs, founders, directors and senior executives who need to communicate carefully when attention is high.

  • Spokespeople

    Those expected to speak on behalf of the business when trust, clarity and judgement matter.

  • HR & communications teams

    The people responsible for preparing leaders well ahead of sensitive or high-visibility moments.

What We Help You Prepare For

Support for the moments where reputation, trust and public perception are on the line.

Discuss reputation & press handling
  • Press scrutiny

    Press scrutiny

    Preparation for situations where leaders may face difficult questions or increased media attention.

  • Sensitive business announcements

    Sensitive business announcements

    Support around moments where timing, wording and delivery need to be handled carefully.

  • Sports television studio gantry with cameras and lighting

    Reputation-sensitive situations

    Helping leaders respond clearly and calmly when trust in the business could be affected.

  • Pundits being interviewed pitchside before a match

    Public-facing leadership moments

    Preparation for occasions where executives need to speak on behalf of the business with authority and control.

What's Included & Process

Practical support designed to help leaders communicate carefully, stay composed and protect confidence in the business.

Discuss reputation & press handling
  1. Start with the context

    The first step is understanding the situation, the level of visibility, and where the pressure sits.

    • The issue, announcement or moment ahead
    • Who needs to be prepared and why
    • Where the main risks or sensitivities are
  2. Shape the message and response

    Work focuses on helping the individual communicate clearly while staying aligned with the wider business context.

    • Sharpening key messages
    • Preparing for likely questions or pressure points
    • Strengthening clarity, judgement and control
  3. Rehearse and refine

    Sessions become practical, helping leaders feel more assured before the real moment arrives.

    • Live run-throughs and response practice
    • Targeted feedback on delivery and composure
    • Clear next steps or follow-on support where useful

Training formats

Scott3Media is built on decades of experience across major broadcasters, live events and high-pressure environments, which gives the training real authority rather than a generic coaching feel.

Discuss Executive Training
  • On site

    Delivered at your office or place of work, giving leaders the chance to train in a familiar environment with minimal disruption.

  • In studio

    A more broadcast-focused setup for situations where camera presence, interview rehearsal or playback is an important part of the session.

  • Online

    A flexible option for remote sessions, lighter-touch support, or preparation when in-person delivery is not needed.

What clients say

From football and rugby to business leaders and major live coverage, Angus has helped high-profile talent and public-facing figures feel more prepared, more natural and more confident on screen.

Let's Talk

Rose Ayling-Ellis

CEO, Channel 8

Angus immediately understood the pressure of the situation and gave practical, clear guidance that made a real difference to how I approached it.

James Hunt

CEO, Channel 8

The training was focused, credible and easy to apply straight away. It helped bring much more confidence and clarity to the way we communicated.

Frequently asked questions

A few of the questions people often have before getting in touch.

Have a question?

Scott3Media works with executives, leadership teams, presenters, broadcasters and elite athletes. The website separates those routes so it is easier to find the most relevant service.